Jar
Jar
Jar
Micro-investing app that turns spare change into gold savings. Founded to make saving effortless by automatically investing rounded-up transactions in digital gold, creating mainstream micro-investing habits.
Micro-investing app that turns spare change into gold savings. Founded to make saving effortless by automatically investing rounded-up transactions in digital gold, creating mainstream micro-investing habits.
why we invested
why we invested
why we invested
When micro-investing was considered too small-scale, we saw the behavioral shift toward everyday saving. Jar made gold investment as simple as spending money - turning unconscious transactions into conscious wealth building. The team understood that micro-amounts weren't irrelevant; they were the future of financial behavior.
When micro-investing was considered too small-scale, we saw the behavioral shift toward everyday saving. Jar made gold investment as simple as spending money - turning unconscious transactions into conscious wealth building. The team understood that micro-amounts weren't irrelevant; they were the future of financial behavior.
When micro-investing was considered too small-scale, we saw the behavioral shift toward everyday saving. Jar made gold investment as simple as spending money - turning unconscious transactions into conscious wealth building. The team understood that micro-amounts weren't irrelevant; they were the future of financial behavior.
the market gap
the market gap
the market gap
Gold investment remained complicated despite cultural affinity
Gold investment remained complicated despite cultural affinity
Gold investment remained complicated despite cultural affinity
Traditional saving habits weren't adapting to digital behavior
Traditional saving habits weren't adapting to digital behavior
Traditional saving habits weren't adapting to digital behavior
Micro-investing was dismissed as too niche for Indian consumers
Micro-investing was dismissed as too niche for Indian consumers
Micro-investing was dismissed as too niche for Indian consumers
the growth story
the growth story
the growth story
₹320cr Annual Recurring Revenue and growing.
Jar scaled from micro-investing experiment to India's largest UPI autopay product. Mainstream adoption proved that small change could create serious wealth-building habits.
₹320cr Annual Recurring Revenue and growing.
Jar scaled from micro-investing experiment to India's largest UPI autopay product. Mainstream adoption proved that small change could create serious wealth-building habits.
₹320cr Annual Recurring Revenue and growing.
Jar scaled from micro-investing experiment to India's largest UPI autopay product. Mainstream adoption proved that small change could create serious wealth-building habits.
Largest UPI autopay product in the country
Largest UPI autopay product in the country
Largest UPI autopay product in the country
Automatic investing category created and validated
Automatic investing category created and validated
Automatic investing category created and validated
Mainstream micro-investing adoption across India
Mainstream micro-investing adoption across India
Mainstream micro-investing adoption across India
Follow-on validation from global investors
Follow-on validation from global investors
Follow-on validation from global investors
the challenge
the challenge
the challenge
Convincing users that spare change could build meaningful wealth while navigating fintech regulations and building trust around digital gold.
Convincing users that spare change could build meaningful wealth while navigating fintech regulations and building trust around digital gold.
Convincing users that spare change could build meaningful wealth while navigating fintech regulations and building trust around digital gold.
Category Creation
Category Creation
Category Creation
From traditional saving methods (fixed deposits, manual gold purchases) → Automatic micro-investing became mainstream financial habit.
From traditional saving methods (fixed deposits, manual gold purchases) → Automatic micro-investing became mainstream financial habit.
From traditional saving methods (fixed deposits, manual gold purchases) → Automatic micro-investing became mainstream financial habit.
THE INSIGHT
THE INSIGHT
THE INSIGHT
While others dismissed micro-amounts as irrelevant, we saw the future of financial behavior - making saving invisible and automatic.
While others dismissed micro-amounts as irrelevant, we saw the future of financial behavior - making saving invisible and automatic.
While others dismissed micro-amounts as irrelevant, we saw the future of financial behavior - making saving invisible and automatic.
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures