Masterchow
Masterchow
Masterchow
Restaurant-quality Asian sauces for home cooking. Founded by Sidhanth & Vidur, who ran successful Asian QSR chain WokMe before pivoting during the pandemic to package their much-loved sauces.
Restaurant-quality Asian sauces for home cooking. Founded by Sidhanth & Vidur, who ran successful Asian QSR chain WokMe before pivoting during the pandemic to package their much-loved sauces.
why we invested
why we invested
why we invested
We ordered a batch and tried it ourselves. Amazing noodles with just one sauce - no complicated mixing. We gifted it to friends and family; everyone loved it. Some even topped fine-dining restaurant orders with MasterChow's Black Bean Jam. We knew we were onto a killer product.
We ordered a batch and tried it ourselves. Amazing noodles with just one sauce - no complicated mixing. We gifted it to friends and family; everyone loved it. Some even topped fine-dining restaurant orders with MasterChow's Black Bean Jam. We knew we were onto a killer product.
We ordered a batch and tried it ourselves. Amazing noodles with just one sauce - no complicated mixing. We gifted it to friends and family; everyone loved it. Some even topped fine-dining restaurant orders with MasterChow's Black Bean Jam. We knew we were onto a killer product.
the market gap
the market gap
the market gap
53,000 Chinese restaurants listed on Zomato (5x more than pizza outlets)
53,000 Chinese restaurants listed on Zomato (5x more than pizza outlets)
53,000 Chinese restaurants listed on Zomato (5x more than pizza outlets)
Massive white space in a category Indians clearly love
Massive white space in a category Indians clearly love
Massive white space in a category Indians clearly love
Only 1 homegrown brand helping cook Asian food at home
Only 1 homegrown brand helping cook Asian food at home
Only 1 homegrown brand helping cook Asian food at home
the growth story
the growth story
the growth story
₹63cr annual revenue run-rate and growing.
MasterChow scaled from bootstrapped startup to India's leading Asian home cooking brand. 25% of revenue now comes through offline channels - proving the category extends beyond digital-first consumers.
₹63cr annual revenue run-rate and growing.
MasterChow scaled from bootstrapped startup to India's leading Asian home cooking brand. 25% of revenue now comes through offline channels - proving the category extends beyond digital-first consumers.
₹63cr annual revenue run-rate and growing.
MasterChow scaled from bootstrapped startup to India's leading Asian home cooking brand. 25% of revenue now comes through offline channels - proving the category extends beyond digital-first consumers.
7,000+ bottles daily production capacity with in-house manufacturing
7,000+ bottles daily production capacity with in-house manufacturing
7,000+ bottles daily production capacity with in-house manufacturing
Follow-on funding from Anicut, Surge, and Tanglin validating the vision
Follow-on funding from Anicut, Surge, and Tanglin validating the vision
Follow-on funding from Anicut, Surge, and Tanglin validating the vision
Multi-channel distribution across online and retail
Multi-channel distribution across online and retail
Multi-channel distribution across online and retail
Category leadership in premium Asian home cooking
Category leadership in premium Asian home cooking
Category leadership in premium Asian home cooking
the challenge
the challenge
the challenge
Building a consumer brand in a category that barely existed, while staying capital efficient and maintaining quality control.
Building a consumer brand in a category that barely existed, while staying capital efficient and maintaining quality control.
Building a consumer brand in a category that barely existed, while staying capital efficient and maintaining quality control.
Category Creation
Category Creation
Category Creation
From disappointing home attempts → Restaurant-quality Asian cooking accessible to every home kitchen
From disappointing home attempts → Restaurant-quality Asian cooking accessible to every home kitchen
From disappointing home attempts → Restaurant-quality Asian cooking accessible to every home kitchen
THE INSIGHT
THE INSIGHT
THE INSIGHT
While food delivery was saturated, we saw category creation opportunity in authentic Asian home cooking.
While food delivery was saturated, we saw category creation opportunity in authentic Asian home cooking.
While food delivery was saturated, we saw category creation opportunity in authentic Asian home cooking.
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures