Smallcase
Smallcase
Smallcase
Thematic investment platform making sophisticated investing accessible. Founded to create the missing "ingredients" for portfolio investing in India, building broker gateway and thematic portfolios that didn't exist.
Thematic investment platform making sophisticated investing accessible. Founded to create the missing "ingredients" for portfolio investing in India, building broker gateway and thematic portfolios that didn't exist.
why we invested
why we invested
why we invested
They weren't just building another robo-advisor. SmallCase was creating the missing ingredients that would make portfolio investing possible in India. While others focused on platforms, we saw the foundational infrastructure needed to come first. The product was unlike anything we'd seen in the market.
They weren't just building another robo-advisor. SmallCase was creating the missing ingredients that would make portfolio investing possible in India. While others focused on platforms, we saw the foundational infrastructure needed to come first. The product was unlike anything we'd seen in the market.
They weren't just building another robo-advisor. SmallCase was creating the missing ingredients that would make portfolio investing possible in India. While others focused on platforms, we saw the foundational infrastructure needed to come first. The product was unlike anything we'd seen in the market.
the market gap
the market gap
the market gap
No credible thematic investing existed for retail investors
No credible thematic investing existed for retail investors
No credible thematic investing existed for retail investors
India's investment menu was thin - lacked building blocks for portfolio investing
India's investment menu was thin - lacked building blocks for portfolio investing
India's investment menu was thin - lacked building blocks for portfolio investing
US had low-cost ETFs and index funds as "ingredients" for robo-advisors
US had low-cost ETFs and index funds as "ingredients" for robo-advisors
US had low-cost ETFs and index funds as "ingredients" for robo-advisors
the growth story
the growth story
the growth story
INR 32,500cr AUM from 1.8mn active investors and growing.
SmallCase scaled from investment infrastructure to India's leading thematic investing platform. Publisher Platform now democratizes investment advisory for SEBI-registered advisors.
INR 32,500cr AUM from 1.8mn active investors and growing.
SmallCase scaled from investment infrastructure to India's leading thematic investing platform. Publisher Platform now democratizes investment advisory for SEBI-registered advisors.
INR 32,500cr AUM from 1.8mn active investors and growing.
SmallCase scaled from investment infrastructure to India's leading thematic investing platform. Publisher Platform now democratizes investment advisory for SEBI-registered advisors.
Leading thematic investment platform with massive AUM
Leading thematic investment platform with massive AUM
Leading thematic investment platform with massive AUM
Broker gateway infrastructure powering multiple platforms
Broker gateway infrastructure powering multiple platforms
Broker gateway infrastructure powering multiple platforms
Publisher Platform democratizing investment advisory
Publisher Platform democratizing investment advisory
Publisher Platform democratizing investment advisory
Follow-on validation from global tech investors
Follow-on validation from global tech investors
Follow-on validation from global tech investors
the challenge
the challenge
the challenge
Building the infrastructure (broker gateway + publisher platform) before the market understood thematic investing existed.
Building the infrastructure (broker gateway + publisher platform) before the market understood thematic investing existed.
Building the infrastructure (broker gateway + publisher platform) before the market understood thematic investing existed.
Category Creation
Category Creation
Category Creation
From stock picking or mutual funds as only options → Thematic portfolio investing became accessible ("Electric Mobility," "Zero Debt," etc.)
From stock picking or mutual funds as only options → Thematic portfolio investing became accessible ("Electric Mobility," "Zero Debt," etc.)
From stock picking or mutual funds as only options → Thematic portfolio investing became accessible ("Electric Mobility," "Zero Debt," etc.)
THE INSIGHT
THE INSIGHT
THE INSIGHT
While others built robo-advisors, we saw the missing piece: India needed the investment 'ingredients' first, then the platform
While others built robo-advisors, we saw the missing piece: India needed the investment 'ingredients' first, then the platform
While others built robo-advisors, we saw the missing piece: India needed the investment 'ingredients' first, then the platform
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures
WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.
Got a Pitch for us ?
© 2025 WEH Ventures