backing founders who blaze their own trail

backing founders who blaze their own trail

backing founders who blaze their own trail

backing founders who blaze their own trail

backing founders who blaze their own trail

Whether you're creating entirely new markets or finding fresh angles in existing ones, we're drawn to teams that think beyond conventional wisdom.


From SmallCase creating investment ingredients that didn't exist, to MasterChow building a market for authentic home cooking - our companies find their own path forward.

Whether you're creating entirely new markets or finding fresh angles in existing ones, we're drawn to teams that think beyond conventional wisdom.


From SmallCase creating investment ingredients that didn't exist, to MasterChow building a market for authentic home cooking - our companies find their own path forward.

Whether you're creating entirely new markets or finding fresh angles in existing ones, we're drawn to teams that think beyond conventional wisdom.


From SmallCase creating investment ingredients that didn't exist, to MasterChow building a market for authentic home cooking - our companies find their own path forward.

Every partnership starts with a conversation

Every partnership starts

with a conversation

Every partnership starts with a conversation

Not a pitch deck review or a due diligence checklist, but a real conversation about what you're building and why it matters. We've learned that the best investments come from understanding founders as people, not just business plans.

Not a pitch deck review or a due diligence checklist, but a real conversation about what you're building and why it matters. We've learned that the best investments come from understanding founders as people, not just business plans.

Not a pitch deck review or a due diligence checklist, but a real conversation about what you're building and why it matters. We've learned that the best investments come from understanding founders as people, not just business plans.

ego-free decision making

ego-free decision making

ego-free

decision making

Its not about who proposes and who disposes- its about what works or might not work for the deal. We debate, we disagree, we challenge each other's assumptions. When we move forward, it's with complete conviction

Its not about who proposes and who disposes- its about what works or might not work for the deal. We debate, we disagree, we challenge each other's assumptions. When we move forward, it's with complete conviction

Its not about who proposes and who disposes- its about what works or might not work for the deal. We debate, we disagree, we challenge each other's assumptions. When we move forward, it's with complete conviction

value emerges from real relationships

value emerges from real relationships

value emerges from real relationships

value emerges from real relationships

value emerges from real relationships

We host regular founder dinners and sector deep-dives. Our seasoned founders connect with those early in the journey and a helping hand is often extended. It's not networking - it's a community of builders sharing honest insights about what actually works.

We host regular founder dinners and sector deep-dives. Our seasoned founders connect with those early in the journey and a helping hand is often extended. It's not networking - it's a community of builders sharing honest insights about what actually works.

We host regular founder dinners and sector deep-dives. Our seasoned founders connect with those early in the journey and a helping hand is often extended. It's not networking - it's a community of builders sharing honest insights about what actually works.

We invest in lines,
not dots

We invest in lines,
not dots

We invest in lines,

not dots

We invest in lines,
not dots

We invest in lines,
not dots

There’s nothing like watching founders build, iterate, and forge while they are in the pitch cycle. We are happy to jam and help to iron out ideas even before there is a deal. We are equally happy to move quickly when its obviously exciting to us.

There’s nothing like watching founders build, iterate, and forge while they are in the pitch cycle. We are happy to jam and help to iron out ideas even before there is a deal. We are equally happy to move quickly when its obviously exciting to us.

There’s nothing like watching founders build, iterate, and forge while they are in the pitch cycle. We are happy to jam and help to iron out ideas even before there is a deal. We are equally happy to move quickly when its obviously exciting to us.

no magic
template

no magic
template

no magic
template

We don't evaluate founders through checklists. We back teams passionate about their problem, resilient through challenges, and honest about their blind spots.

We don't evaluate founders through checklists. We back teams passionate about their problem, resilient through challenges, and honest about their blind spots.

We don't evaluate founders through checklists. We back teams passionate about their problem, resilient through challenges, and honest about their blind spots.

built for the

marathoN

built for the

marathoN

built for the

marathoN

Category creation doesn't happen overnight. We've seen companies pivot, scale, stumble, and rebuild. Through all of it, our conviction remains constant.

Category creation doesn't happen overnight. We've seen companies pivot, scale, stumble, and rebuild. Through all of it, our conviction remains constant.

Category creation doesn't happen overnight. We've seen companies pivot, scale, stumble, and rebuild. Through all of it, our conviction remains constant.

Got an untitled idea or an early prototype? Let’s build the next category—together.


Got an untitled idea or an early prototype? Let’s build the next category—together.


Got an untitled idea or an early prototype? Let’s build the next category—together.


Say Hello →

Say Hello →

Say Hello →

WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.

Got a Pitch for us ?

WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.

Got a Pitch for us ?

WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.

Got a Pitch for us ?

WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.

Got a Pitch for us ?

WEH is a high-conviction, early-stage venture fund. We invest in high-potential founders building what the market doesn’t yet have — and help shape it into something unforgettable.

Got a Pitch for us ?